To get one of the off-the-peg 40mm Urbans, you’ll have to part with just $265. Undone Aqua Dive Watch – Photo courtesy of Watch Review Blogīest of all is the price. It comes complete with a hacking function and a Quickset date.įor the Aqua, another Seiko movement this time the NH35A, a 24-jewel automatic caliber, beating at 21,600vph with a 40 hour power reserve and available with or without a date. The Urban range is powered by the VK61A MechaQuartz Hybrid from Seiko, a very popular and reliable caliber common to a number of microbrand offerings. The only thing you are not able to change on either of the basic Undone watches is their respective movements. If I tell you some of the pieces have names like Killy, Newman and Speedy, you’ll be able to work out where they draw their inspiration from. There are also a number of ‘fixed’ designs, ready-made styles with a real vintage feel. Funded by Kickstarter: The Undone Vintage Watch – Photo courtesy of A Blog To Watchĭating back to 2014, the company has taken as its USP the ability to personalize virtually every element of each of its watches, giving customers the opportunity to add their own individual character to the base designs.Ĭhoosing between two retro-infused models-a large diver known as the Aqua and a twin-pusher chronograph called the Urban-Undone’s web-based customizer lets you pick between a vast range of different dials, metal finishes, hands, straps and even case backs. UndoneĪ great concept brilliantly executed, Undone is one of the biggest success stories among this new breed of publically funded endeavors. There are far more Kickstarter projects than there are successful Kickstarter launches, however a great many ventures fall by the wayside for one reason or another, but the ones that win through represent some of the most interesting and innovative models in the business.īelow, we’ll take a look at some of our favorites.
It gives watch lovers the chance to participate in the bringing to market of unique timepieces, and to be among the first to own one, usually at a reduced rate. While we believe that these watches are not considered luxury watches, the amount of effort, energy, and resources spent on these timepieces point to a bright future. To meet their financial needs, many of this new generation of watchmakers are turning to crowdfunding, appealing to the true enthusiasts through sites like Kickstarter and Indiegogo to raise capital for both production and distribution. Of course, there are still expenses involved, sometimes substantial ones.
That can lead to a mass of creative output, with designs that are both challenging and revolutionary. Where the historically big names can often be guilty of taking the more conservative route with their latest releases, understandably opting to play it safe to avoid alienating a loyal and long-standing fan base, the first-timers have very little to lose.
These new microbrands are shaking up the centuries-old industry.
The horology world seems to be awash with aspiring entrepreneurs producing groundbreaking models, often at very attainable prices. With high precision technologies developing at an incredible rate, more and more startup companies are taking advantage of the reduced costs to launch independent watch brands.
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